“The Highlands has an outstanding natural environment with a very rich cultural heritage. Putting that together with the rich tapestry of experiences the Highlands has to offer, the tourism product is well suited to tomorrow’s visitor. However the business of tourism is fragmented and not conducive to managing the recovery planning process required following the Pandemic.
“The Highland Tourism Industry uniting with a clear message based around conscious travel will reap great rewards for visitors, businesses, communities, the environment and future generations. Having been advising on Destination Development in the Highlands for many years, this is an obvious next step and I would encourage you all to take this opportunity to create something great for tourism in the Highlands.” Professor Terry Stevens, International Destination Specialist