… Understand the essentials of ‘conscious marketing’ recognising that all business is now social in nature and revolves around sustaining trusted relationships with all stakeholders listening, dialogue, give and take, collaboration and co-creation. Conscious Hosts are adept at using digital technologies to attract, engage and inspire their guests.
…Use and support local suppliers
… Can Express a powerful, compelling unique SENSE OF PLACE such that the guest knows that their travels have, indeed, brought them to a place that cares, causing the recipient be touched or transformed in some way
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