Highland Market Insights

Highland Insights. 

(From VisitScotland) Famed for its traditional music and hospitable people, the Highlands is made up of spectacular mountains and dramatic glens which create some truly stunning walking, cycling or driving routes. Find out more about the region’s tourism industry with this comprehensive selection of research and insights we’ve put together for you.

International Insights.

(From VisitScotland) Scotland’s tourism economy enjoys a healthy international market that includes a variety of well-established and emerging demographics. Those who flock from around the globe to enjoy Scotland’s world-class attractions and experiences make a huge contribution to the overall health of our industry – so it’s vital we have a clear understanding of them.