The council believes the Storr could be a major tourist draw and revenue generator for the island.
Money raised at the visitor attraction would go back into the site, benefiting locals and visitors alike.
The proposal includes plans for a retail module, digital destination guide, online shop and onsite staff.
All this would be supported by improved transport, parking and electric vehicle charging points.
The council believes this could be flagship project in developing sustainable, environmentally-friendly tourist attractions.
Skye councillors heaped praise on the proposal, calling it “positive” and “heart warming.”
The Old Man of Storr is one of the most famous walks on the Isle of Skye.
The large pinnacle of rock stands high above the ancient landscape, attracting 200,000 visitors each year.
It’s also a popular destination for wedding venues and a favourite with filmmakers.
In recent years, Highland Council has invested more than £2m in tourism at Storr, including car parking, toilets, path improvement and habitat restoration.
For all the latest news and information from Highland Tourism CIC