Highland Tourism was set up to address key issues and opportunities in the Highlands including the climate change imperative.
The organisation will have a two-pronged approach;
1. working with businesses to encourage networking and development as well as a social and environmental mission and
2. presenting unique experiences and activities for visitors and positioning and marketing the Highlands as a place that cares.
With a background in destination development throughout Europe, Yvonne also said: “I have seen the way in which other regional Destination Management Organisations can make the biggest difference.”