The Board

As a board of directors we care passionately about the Highlands and share a vision for the Highlands to become one of the world’s leading sustainable destinations. We will work with all stakeholders in the Highlands to drive this vision. 

Yvonne Crook, Chair & Founding Director,

Highland Tourism CIC

Director of family-owned Good Highland Food and owner of strategic marketing agency View Marketing, Yvonne has a 25-year career in the tourism industry in the Highlands, UK and Europe, working in community tourism and destination development.

Sam Faircliff, Vice Chair, & Founding Director,

Highland Tourism CIC

Managing Director of Cairngorm Brewery, Sam was previously a Director of the Cairngorms Business Partnership and the first Chair of the Cairngorms Chamber of Commerce bringing together 14 Park Communities across the Cairngorms National Park.

Fiona Larg, Director, Company Secretary, Highland Tourism CIC

Fiona is Non Executive Director at Cromarty Port Authority & Scottish Council for Development and Industry (SCDI) , Trustee at Robertson Trust and Council Member and Convener of Audit Committee at the Law Society of Scotland. 

Charlotte Wright, Director, Highland Tourism CIC

Previously Chief Executive Officer of Highlands and Islands Enterprise, an economic and community development agency, working at HIE for over 24 years.

Stuart McColm

Director, Highland Tourism CIC

General Manager of Castle Stuart Golf Links, Stuart is a key figure in golf in Scotland, with over 30 years’ experience in the industry and having also played a pivotal role in developing Kingsbarns Golf Links in Fife.

Willie Cameron

Director, Highland Tourism CIC

Founding Director of Cobbs and owner of Loch Ness Marketing, Willie has been a stalwart of tourism in the Highlands for over 40 years and was recipient of the coveted VisitScotland Silver Thistle Award in 2019 for his services to Scottish tourism.

George Baxter,
Director, Highland Tourism CIC

Director of Development with Scottish renewable energy business, GreenPower International, formerly over a decade with SSE. Over 30 years’ experience in the energy and environment fields.