We want to work with businesses, destinations and communities to ensure that visitors and locals can have a fantastic experience as / when tourism starts to rebuild itself.

Tourism is a force for good – creating economic and social value in every corner of Scotland and enhancing the well-being of everyone who experiences it. Tourism makes Scotland richer, economically and socially, and without it Scotland would be a much poorer place.

We need you to help spread the message and share content with your visitors and in your communities, helping them to enjoy the outdoors responsibly. The more we talk about it; the more people will hear about it.

What can you do to get involved?

You can start by using #RespectProtectEnjoy across your social media channels. And remember to use #VisitScotland and #OnlyinScotland to make your posts more discoverable and add our handle @VisitScotland to your tweets for us to see them.

We also have many tools available for you to take inspiration from and be part of the activity. There are films, images, content and more – available for you to communicate widely across your social and marketing.

In this section, you can find out more about: 

• Our Let’s keep Scotland special film
• The visitor promise 
• Sharing content
• Responsible motorhome, caravan and camping trips
• Getting social
• Reassuring your visitors 
• Useful links