Ambassadors New - Highland Tourism

We're delighted to introduce our Highland Tourism Ambassadors who share the same values and philosophy and represent a sustainable mission for Highland Tourism.

Our Ambassadors are communicating the values of conscious travel in their organisations. They have a sustainable mission or share the Highland Tourism story gathering support from colleagues, business associates, communities, councillors, politicians and tourism influencers. If you’d like to be involved, please email info@highlandtourism.org

Managing Director Cairngorm Brewery
  The past 12 months have been a period of reflection, evoking a strong sense of protectionism and passion for the Highlands that has been in my subconscious for 35 years. Now is the time for Highland Tourism to lead by example, showing how life could be better for us. Highland Tourism is a refreshing new way of thinking, fostering collaboration with others who share the same passion and drive for change. Our destiny is in our hands, and we should lead initiatives benefiting fragile communities in the Highlands. We owe it to future generations and visitors to keep the Highlands safe.

Good Highland Food
With these unprecedented times of change, comes a great opportunity for the tourism community to come together, considering issues, opportunities, trends, best practise, creating a movement of people that believe in and will work hard to create a better Highlands. Having seen, first hand, the way other communities have achieved this across Europe, we have set up Highland Tourism, on the communities behalf, to facilitate this opportunity for the Highlands.

Castle Stuart Golf Links
Tourism and renewable energy have a rich history in the Highlands and Islands. The need for collaboration has never been greater. I am delighted to support Highland Tourism and contribute as best I can. The response to tackle Covid-19, climate, and nature crises requires bold ideas and urgent action. This is an opportunity to create healthier landscapes and vibrant, sustainable communities with skills and good jobs. Renewable energy plays a massive role. Scotland’s, climate change response can be a beacon to the world – who wouldn’t want to visit that? Sustainably, of course!

Highland Tourism CIC Director & Director of Development GreenPower International

The Highlands of Scotland, a land once ruled by clans like the Macdonalds and Camerons, saw its end on the field of Culloden in 1746. Proud and independent, the Highlanders have always transformed suffering into beauty. The Enlightenment opened the Highlands to tourists, and now, post-pandemic, there’s a need for a new revival. Highland Tourism aims to lead this movement, blending adventure, comfort, and sustainability. We must protect the Highlands and offer conscious travel, ensuring our heritage and environment endure.

Highland Tourism CIC Director & Director of Development GreenPower International
Tourism and renewable energy have a rich history in the Highlands and Islands. The need for collaboration has never been greater. I am delighted to support Highland Tourism and contribute as best I can. The response to tackle Covid-19, climate, and nature crises requires bold ideas and urgent action. This is an opportunity to create healthier landscapes and vibrant, sustainable communities with skills and good jobs. Renewable energy plays a massive role. Scotland’s, climate change response can be a beacon to the world – who wouldn’t want to visit that? Sustainably, of course!

CEO Inverness & Cromarty Firth Green Freeport
Tourism in the north of Scotland faces significant opportunity and challenges. Highland Tourism CIC is the right initiative at the right time, competing with European and global destinations as the world reopens. The Highlands offer many things, but its natural, clean, beautiful, and safe environment will become increasingly important. Businesses and communities understand this; working together to deliver a positive message. Having long been involved in tourism retail, and many businesses I work with rely on visitor spend. I hope others will back this industry-led initiative.

Deputy First Minister MSP
Tourism is a vital sector for Scotland, particularly the Highland region. Highland Tourism CIC’s approach, which is community-driven with private-sector investment and buy-in, makes economic and cultural sense. This will create an immediate and long-term positive impact. I will do all I can to support Highland Tourism’s ambitions to make significant investment in tourism development for the region and have proposed a series of meetings with business leaders to explore how we can work more closely in the region to make the Highlands attractive to visitors and businesses from around the world.

Managing Director Stevens & Associates

The recovery of tourism requires a shift from the outdated, volume-based model that COVID exposed. Highland Tourism advocates for responsible, conscious, and sustainable travel, echoing the 2018 Barcelona Declaration: “Better Places to Live, Better Places to Visit.” This approach aligns with the UN Sustainable Development Goals and champions small, impactful changes. Highland Tourism is at the start of a journey, challenging old perceptions and embracing a new model that prioritizes community health and environmental sustainability.

Visitor Centre Manager, Tomatin Distillery
I am delighted to come on board as a Highland Tourism Ambassador. I look forward to working with a likeminded group of people across the Highlands to ensure a bright future for tourism, which takes in the culture of our region, where whisky and its history is very much at the heart of visitor experiences. Ensuring that we collectively offer visitors to the Highlands authentic and memorable experiences is critical to the future of the industry.

Caithness
Extraordinary times call for extraordinary solutions; the Highland Tourism Ambassadorship programme is one of these solutions. By enfranchising local people to share a vision – a vision to put communities, sustainability and local businesses at the forefront of ‘the Highland brand’ – we create a mass movement. A mass movement of positive change; a movement that will not only improve the tourism sector but will provide far reaching social and economic benefits to every Highland community.

Founder, PlanIt Scotland
Since my journey in Hotel Management at Inverness College UHI, I’ve witnessed a shift in how the industry is perceived—from being regarded as less significant to becoming indispensable. The skills I acquired in hospitality have been pivotal in growing my business. Making an impactful first impression forms the cornerstone of how I operate my business. Now, being able to give back to an industry that has played a monumental role in my journey. Our region’s robust tourism sector is a testament to resilience and innovation and I am excited to see what can be achieved.

Strathdearn Community & Developments
Company
I am delighted to be an Ambassador for Highlands Tourism and Renewables CIC. As Project & Development Manager for Strathdearn Community Developments Company, we manage £3 million in community assets, including buildings, renewables, EV chargers, and E-bikes. We benefit from windfarms and aim to purchase community woodland. Having been a Board member and Chair of The National Housing Federation (East of England Region). I am passionate about affordable rural housing. Collaborations are key for resilient Highland communities in tourism, renewable energy, and achieving Net Zero, leaving a legacy for future generations.

Curator & Historian, Innes House
Moving here five years ago with my husband’s job, we fell in love with the place. Having always had a passion for the heritage, culture and history of Scotland. Last year I was lucky to land my dream job at Innes House and this has helped fuel my interests in sharing the wonders of this beautiful country. I strongly agree with the vision of Highland Tourism CIC and feel my work ties nicely into their mission of giving a window into the beautifully cultural, historic and sustainable places we have to offer. I look forward to playing a part in helping bring this to future generations.

Dornie Croft
Native Highlanders, Duncan and Shona are passionate about ensuring visitors enjoy the best experiences and learn about our culture and heritage, including Gaelic, crofting, and the environment.
Duncan built the cottages to reflect traditional West Highland architecture, and Shona provides information on Gaelic language and culture, offering an authentic experience for guests.
We created two environmentally-friendly cottages and support a sustainable economy through local partnerships. Being Ambassadors for Highland Tourism CIC extends our partnership philosophy.

Grant Driving Tours Scotland
The Highlands of Scotland; what an extraordinary place! Having moved here permanently from Edinburgh in the mid 90s, I recognise the privilege we all enjoy in calling this place home. Now, having the opportunity to guide visitors from all corners of the globe around The Highlands, I am honoured to act as an ambassador of Highland Tourism. I look forward to working collaboratively with all like-minded ambassadors and their business organisations

Highland Writer & Educator
I was born and bred in the Highlands and have taught in universities and organisations in the Middle East, Asia, including Japan, Malaysia and China, South America, and the United Kingdom. I have always been an ambassador for the Highlands during my career, and am a very proud Highlander, who cherises our culture, history, environment, fauna and flora. I will continue to advertise the uniqueness of the Highlands and Scotland, as a writer and educator.

Domestika
I am an artist and designer having studied for my MA in Illustration at Central St Martins. I split my time between London and Forres. I work as a graphic designer mainly for London companies, building a thriving business working for brands like Burberry, Jo Malone, Meta, Google, The Body Shop, Charlotte Tilbury and dozens of advertising and design agencies. I bought a commercial property, an old shop, that dates from 1667 in Forres back in 2016, to turn it into a studio and gallery for a luxury interiors brand. I am in the process of producing my first range of wallpapers and interiors.

HNMedia
Having worked and studied hotel & event management at Inverness College UHI, and working within the hospitality industry since I was a teenager tourism is embedded into me. I am delighted to work alongside Highland Tourism CIC. As Business development manager at HNM, I aim to encourage our readers to embrace staycations across the Highlands. Our portfolio of newspapers and news websites reaches audiences across the Highlands. Together, we can inspire our audience to discover the wonders of this extraordinary landscape and contribute to the sustainable growth of Highland tourism

Lochview Guest House, Ullapool
I am a Yorkshire lass born and bred, but I have now made the Highlands of Scotland my home having lived and worked here for over twenty-five years. I am privileged to live in such a beautiful part of the country and the tourist industry is a vital and vibrant part of our community that needs to be nurtured and cared for. As an Ambassador of Highland Tourism CIC, I therefore value the opportunity to work alongside people within and outside of the tourism industry to leave a better Highlands for those that come after us.

Operations Director at Highland-Escape
Having started my working life as a qualified Environmental Health Officer specialising in environmental controls and public health, it feels that my past career path is now converging with my current career in Business Management and Tourism as I join Highland Tourism CIC as an Ambassador. I believe that the strategic plan putting sustainability, responsible tourism and communities at the heart of the plan is key to ensuring that the Highlands become and remain a premium environmental destination.

In the Highlands, the hospitality and tourism sectors form an organic network of interdependencies across our communities, from micro-businesses to major private employers. These sectors are vital to our local economy, culture, and future prosperity. I am delighted to join Highland Tourism as an ambassador. We already have a resilient, innovative, and ingenious tourism sector. As we recover from the pandemic, working together, we can harness that talent and ambition to ensure our region is a must-visit destination for domestic and international travellers.

Broomview Cottage & B&B Lochbroom, Nr Ullapool
I was most impressed with the approach and initial introduction of the new Highland Tourism initiative. The use of Professor Stevens was both illuminating and a highly professional presentation on where sustainable tourism needs to be heading. In these difficult times, the emergence of a fresh and inclusive locally focused organisation is vitally important to tourism and hospitality providers. I hope others like myself will join Highland Tourism in helping each other improve our offerings as well as providing a unified platform for change for success

Mountain Leader, Wild Roots Highland Guiding
I was excited to discover Highland Tourism, an initiative born at the right time to turning uncertainty into a positive future for tourism in the Highlands. As a newcomer, I am amazed by the industry’s diversity and see potential in creative collaborations.
The Highlands is rich in culture, wildland, geology, and history. These stories offer a chance to create a tourism experience deeply connected with the place. Working as a cohesive industry, we can foster sustainable relationships for locals and visitors, ensuring an economically and environmentally sustainable future for the Highlands.

Practically Green
The Scottish highlands has some of the best scenery in the world. A vibrant and conscious tourism sector lets visitors from around the world experience the highlands at its best, creating a great global impression of the area I live, work and get to play in. And that diverse highland environment is also going to play a vital role in supporting our move towards a more climate aware, and lower carbon way of life. Great initiative and great timing as we start the recovery from the COVID pandemics

Rabbie’s, Inverness
The Highlands is not some dead, historic backdrop to movies, paintings or Instagram feeds. It is a diverse and rich environment. Home to wildlife and industry, modern communities and evolving cultures. A ‘living’ place, to visit here is to interact (consciously or not) with these lives. To maintain the beauty of The Highlands we need to understand that its beauty lies not just in the landscape, but in its people. Then, build and regulate a sustainable tourist economy which can continue to welcome visitors from all over the world.

Hobbs Group
I have been involved in Tourism and Hospitality since I was a boy through my family. I studied this game since I left school and have experienced all aspects of hospitality, from washing dishes to owning my own hotel and running Cobbs. I am from the Highlands and I want this area to be the best and the area where people want to return to, not just for the scenery, but also the friendly, good service and quality of the experience. I am delighted to support the evolution of Highland Tourism, but, we cannot sit on our laurels, we still have a long way to go.

Nairn Dunbar Golf Links
A commitment to sustainable practices is at the heart of what we do at Nairn Dunbar Golf Links and we were delighted to be announced as 2021 Golf Environment Award winners by the Golf Environment Awards, Environmental Golf Course of the Year by Greenkeeping Magazine and Environmental Golf Course of the Year 2021 by Pitchcare.” We are happy to work alongside Highland Tourism with their sustainable vision for the area.

Strathspey Story Walks
The current trend to whizz round the Highlands with a to-do or to-see list can be really detrimental to our communities, ecosystems, and visitors’ experiences. Through the Highland Tourism Ambassadors group, I really hope we begin a joint conversation on how to deepen people’s experiences of the Highlands, how we can be the unique eyes and ears to help people make the most of what’s already here, to care, and to connect. Any future for tourism in the Highlands must be low-impact, and take into account our local communities, and national and international challenges such as the climate crisis.

Loch Ness Holidays
It was refreshing and indeed exciting when Highland Tourism launched their initiative. The first webinar, led by Professor Terry Stevens and Mrs Yvonne Crook, was inspirational, giving us all the boost required to regain that passion for The Highlands and our industry as we go forward, working together. Each area is unique in its own way and with collaboration can provide a wonderful experience to our visitors, with the warm welcome that is synonymous with The Highlands.

Good Highland Food
I have had the pleasure of both growing up in and operating my business in the Highlands for over sixty years. We are all aware that the current model of tourism is not sustainable and I feel it is our duty to be responsible, be aware and act now – taking responsibility for a different, more sustainable tourism business whilst providing the best, most authentic visitor experiences. I look forward to working together with fellow Highland Tourism Ambassadors to achieve this.

Mountaineering Instructor, Climb Torridon
Dedicating my working life to being outside in a wilderness environment, guiding people up mountains, introducing them to the natural world and beauty of The Highlands. Sustainable and responsible tourism is at the very heart of what we do. I was delighted to discover Highland Tourism were considering the uncertainty and difficulty that the pandemic has created. Turning this into a positive platform for growth and awareness. Working together with both the local community and visitors we can ensure the Highlands remains this way for many future generations to come.

Nessie Hunter, Highlands & Islands Tourism Ambassador – 2016
Tourism in the Highlands is much more complex nowadays compared to 30 years ago when I arrived to begin my full-time hunt for Nessie.
Tourism brings both possibilities and pressures, a crucial time for people with local knowledge and expertise to come together, build on what we have and maximise the quality of what’s available while preserving our fellow residents’ quality of life and enjoyment of the Highlands.
It’s a great time for this joined-up approach, where everybody goes home happy – and, hopefully, comes back again.

Speyside Wildlife
Speyside Wildlife is committed to looking after the natural environment. We want to make sure we can show our guests wildlife on an ongoing basis, so we do all we can to reduce our impact and footprint. Not only are we adhering to the “reduce, re-use, recycle” ethos, our entire administrative function works in the ‘cloud’, but we also make donations back into work to protect the natural environment, contributing to its long-term maintenance. Highland Tourism offers a platform for us all to work together to care for this very special part of the world to ensure it remains special in perpetuity.

The Old Post Office Gallery
It’s extremely timely and exciting to see the emergence of Highland Tourism.
We love the concept of conscious hosts and endeavour in our business to embrace this stance. Showcasing the very best of our locality. Supporting under our umbrella outstanding micro business from our vicinity. With an emphasis on sustainability, green tourism and all in tune with the seasons.
We endeavour to immerse our visitors with an authentic, unique and sustainable experience with our local community at its heart. We look forward to working alongside Highland Tourism and fellow ambassadors.

Loch Ness Hub Manager
The launch of Highland Tourism is an opportunity to collaborate in delivering a different kind of tourism, for not only the visitors to our area, but for those who live in all the various beautiful Towns, Glen’s, and villages throughout the Highlands. It’s time to re-educate ourselves in what ‘Highland Hospitality’ means, simultaneously educating visitors in what it takes to keep the Highlands beautiful. It is a time to slow our visitors down and encourage them to experience authentic tourism. Memories are made by the people, culture and experiences in the various communities they visit.

Sustainable Rural and Development Student – UHI
I am really excited to be a Highland Tourism Ambassador. My background is in Marine and Coastal Tourism and currently, I am studying MSc Sustainable Rural Development. Sustainability starts with the people and I want to be a voice for communities in all aspects of their development. I am particularly interested in coastal tourism and how it can serve marine conservation, rather than impact on the marine environment. The Highlands of Scotland and its coasts are one of the most diverse and beautiful locations in the world. I am proud to do whatever I can to preserve and protect them.

Platinum Golf Scotland / Scottish Golf Development
Over the years I have adopted the Highlands as my second home! Working in the golf tourism industry throughout Scotland, I am acutely aware of the potential the Highlands has as a World Class tourism destination. The work Highland Tourism has done to facilitate the development of a visionary private sector / community led organisation has been needed for some time and I am happy to join as a Highland Tourism Ambassador.

Nevis Range
After what has been the most challenging 12 months ever for the tourism industry globally it is fantastic to see the creation of the Highland Tourism Initiative at such a crucial time to aid recovery to after the pandemic. The beauty of the Highlands must be preserved for generations to come and a sustainable tourism strategy will ensure this. Sustainable Tourism is our number one objective at Nevis Range and at the centre of every decision we make. We look forward to working with likeminded individuals and businesses to achieves this for the whole of the Highlands.

Nevis Range
It is enlightening to see the creation of the Highland Tourism Initiative. Its evolution has come at the perfect time to aid our industry in recovery from the pandemic and grow tourism in the highland in a responsible way. A commitment to sustainable tourism is at the heart of everything we do and going forward we are delighted to be working with a group of businesses/people that share the same objectives as ourselves. The Highlands is so incredibly beautiful and unique and we need to look after it to ensure it is there for visitors and residents for the generations to come.

Sonas Hotel Collection, Isle of Skye
Positivity has to be at the core of our business, in these unusual times. I am delighted to be part of Highland Tourism as I firmly believe in the power of working together and collaboration across the Highlands is vital as we work towards rebuilding a more positive future for the industry. I am passionate about sharing our Culture and want to see the Highlands become a top quality destination across all sectors of hospitality, one where our genuine warm welcome will be unforgettable. This is our opportunity to excel!

(Spud the Piper), Cairngorms
I have travelled the world with both pipe bands, solo and as the piper to the Tartan Army. As an ambassador for Scotland and the scotch whisky industry for many years, it gives me great pleasure to be asked to join Highland Tourism as an Ambassador. Nothing gives me more pleasure than promoting the attributes of the Highlands and especially my own Strathspey and the Cairngorms and want people to both enjoy and respect the natural beauty of the area. Highland Tourism is the way forward to maintain sustainability for all to enjoy.

Back Track Bothies, Glenfinnan
When I was offered the chance to be a Highland Tourism Ambassador, I jumped at the chance. I am looking forward to working with my fellow Ambassadors. Change is in the air. Hopefully we will be stronger together in helping to shape a socially and environmentally sustainable future for tourism, which will also benefit our communities. If we can protect and secure what makes the Highlands so very special, it will enable us to share it responsibly and respectfully with our visitors for generations to come.

Gairloch Canoe and Kayak Centre
I am proud to join the Highland Tourism Ambassadorship programme. Just like Highland Tourism I believe that the outdoor experiences we deliver can be transformational. Our clients are undertaking a paddling journey into the highlands rich wildlife, heritage and culture. Our aims are well aligned with those of Highland Tourism – engage, educate and inform. We aim to develop slow and meaningful tourism experiences at our sites in Gairloch, Skye and Loch Ness. We work in partnership with other Highland providers build a unique sustainable Highland tourism destination.

Glengarry Timber
Change begins locally and Highland Tourism will succeed in being a great example of how we collectively can work together and support one another to ensure this unique and natural setting of this special place flourishes.
Having lived in London and worked in Finance in the City my whole life. I look forward to put into practice all the experience I bring.
To quote Sir Attenborough: “We need to recognise that we are part of nature, not apart from it.” I’m immensely proud to be involved with Highland Tourism to join together to make this transformation to sustainability happen for good.

Scot Mountain Holidays
The global recognition Scotland enjoys is the envy of many. As an adventure tour operator, the Highlands offer a potent mix of fantastic outdoor activities, immersion in beautiful landscapes and nature, and rich cultural exchange. There is no better place to operate.
Highland tourism has to change to become more sustainable. There needs to be a new focus on lowering the carbon footprint whilst increasing the overall quality of the experience. Active travel needs to be embraced and the supporting infrastructure improved. There is much scope for collaboration between businesses.

Museums and Heritage Highland
I was drawn to Highland Tourism’s commitment to ensuring a more sustainable approach to tourism in the future and believe that Highland Heritage has a key role to play here. Many of our visitors are drawn to the area by its rich tapestry of built, natural and cultural heritage and our museums and heritage centres are key assets that can help to build relationships with our visitors, encouraging them to slow down, spend more time in our communities and develop deep connections to our beautiful piece of the world.

Highlander Ways
As we introduce our new tour business, Highlander Ways, to the tourism market, I am very pleased to come on board as an Ambassador of Highland Tourism. Offering more meaningful and sustainable experiences to visitors to the Highlands will be a very important part of the industry’s future and I am delighted to be working with Highland Tourism and the other Ambassadors to help develop and shape our offering to visitors to the Highlands, so we grow our industry whilst safeguarding the special communities and places of the Highlands.

Beauly Station Apartments
We’ve been focused on delivering a product that is sustainable as that will be vital for the future of tourism in the Highlands. Encouraging people to travel by public transport, linger longer and enjoy the local food and culture – that’s all been part of our approach from the outset. That means supporting and encouraging other businesses from the local potter who produced our crockery to the farm shops which offer high quality food on our doorstep. Collaboration will be crucial for the future of tourism in the region which is why we’re delighted to support Highland Tourism.

Downright Gabbler
The scenery, the architecture, the food – they are all brilliant. But it is when you hear the stories of the people and what they have done that you really start to get to know a place. We love to share the story of Scotland and the Highlands and what could be better than doing it over a fabulous meal. It’s a privilege to be part of Highland Tourism CIC, working alongside people who understand the importance of quality

macdonaldgroup
Climate change is an imperative key pillar, there are huge social, moral and economic reasons why we must come together to make a plan for the future to go beyond Carbon Neutral and become a Climate Positive environment. Many of our clients are from the Hospitality and Tourism sectors across Scotland and the UK and a number have experienced the often life-changing negative impact of climate change, particularly due to dramatic changes in weather conditions over recent years. I’m proud to come on board as an Ambassador. Helping shape a bright and sustainable future for tourism in the Highlands.

Bunloit Rewilding
Our purpose is to enable nature recovery and community prosperity through rewilding. Tackling the climate and biodiversity crises presents an opportunity for a much better way of life. Nature-based solutions, and a greener economy, will create more jobs and enterprise opportunities. A sector that can thrive while protecting the planet is tourism, sustainable tourism, working towards net zero and is conscious of its impact on the environment and local communities will build resilience into the Highland Tourism industry benefitting the economy, communities, and the planet well into the future.

Cheryl Heggie School of Dance, Inverness
I have a strong connection to the area, environment and its people. As part of the community, I am proud to share the story of Scotland and excited to connect people to our culture & heritage, especially Highland Dance and the Gaelic language.
Whilst tourism plays an important role in the Highland economy we must be mindful to protect our beautiful location from the extra pressures that arrive with it.
Having a sustainable plan to integrate the protection of our natural environment whilst welcoming visitors is paramount to preserving our beautiful Highlands for future generations.

Chartered Marketer and Women’s Enterprise Scotland Ambassador
Having lived and worked in the Highlands for over 20 years, this is my opportunity to give back to the area I call home. Creating a sustainable economy ensures the Highlands prosper for current and future generations. Visitors will meet locals, experience our unique place, benefit the economy, and see sustainability in action.
I want my children and businesses to benefit from hosting visitors in a way that benefits people, the planet, and the economy. As a Women’s Enterprise Scotland Ambassador, I aim to help women and girls thrive in business, especially in our rural economy.

Landscape Photographer and Workshop Leader
As a landscape photographer and workshop leader, I spend my days exploring some of the most incredible places in the Highlands and Islands. The landscape means everything to me, and my business is built around sharing that responsibly with others.
Documenting its beauty and bringing others to the area to enjoy the same scenes, focusing on a sustainable way that benefits communities and increases awareness. The Highlands is an extraordinary place. It is wonderful to see local people and businesses coming together and working with one another to provide a better future for tourism in the area.

Managing Director, Fit For Purpose Scotland Ltd.
As a proud Highlander and someone who cares deeply for this wonderful part of Scotland, I am delighted to come on board as a Highland Tourism Ambassador. As MD of Fit For Purpose Scotland Ltd, I am responsible for looking at ways to transition from fossil fuels to renewables. This fits perfectly with Highland Tourism’s sustainable focus.
I want to help showcase the Highlands and its wonderful landscapes, nature and communities to the world, whilst also working with Highland Tourism to do this sustainably, ensuring a bright and prosperous future for the environment and people of the Highlands.

Award-winning journalist, West Highland Free Press
Of all the places I have travelled, the Highlands and Islands of Scotland are the winners. It’s more than home—it’s our mountains, coastlines, music, culture, wildlife, and people that make it special. I’ve worked in Highland tourism since school and love sharing this place with visitors.
I believe we’re on the brink of something great. Many initiatives already showcase sustainability, and by working together, the Highlands can lead globally. I am thrilled to be an ambassador and look forward to creating an industry that honors and protects our landscape for future generations.

Glen Mhor Hotel/J&R Group Ltd
As a family business we are dedicated to sustainable tourism, we are committed to ensuring that we are operating sustainably. This is at the heart of our business and is central to both our daily planning and future developments looking to minimise our impact on the environment around us.
We are proud to be leading the way with the building of our Geothermal Energy Centre supplying all the hot water and water to the Glen Mhor and will be the first of its kind in Scotland. I am looking forward to working in partnership with Highland Tourism and the developments and opportunities for the area.

Coo’s Guest House, Inverness
Our purpose is to ensure guests have unforgettable memories by offering an authentic and quality experience that showcases the excellence of the Highlands. Tourism should focus on quality over quantity, and success should be measured by good practices, reputation, and community involvement.
The road to recovery is to strengthen the local business network and develop a Highland Tourism model with shared values. I am honored to be an Ambassador for this empowering project tailored to the Scottish Highlands.

Wilderness Scotland Guide & Owner of Strathspey SUP
Tourism in the Highlands is growing, welcoming individuals to experience unique culture, explore the outdoors, witness magnificent wildlife, and taste fantastic food and drink. Businesses and individuals work to reduce environmental impact, protect wildlife, and provide knowledge to visitors.
I strive to educate on how water users can have fantastic experiences in an environmentally friendly way. Eco-tourism is on the rise, and I look forward to working with Highland Tourism to preserve and manage the sustainability of a place I am proud to call home.

Tourism Project Manager, Visit Moray Speyside
A key part of my role at Visit Moray Speyside is ensuring that the communities who support and sustain the tourism industry in our region are part of the recovery from COVID.
If the past two years have taught us anything, it’s that visitor’s don’t see boundaries, they see possibilities, so I look forward to working with Highland Tourism as an Ambassador, supporting an industry recovery which puts sustainability and collaboration at its heart to build stronger and more resilient communities.

Adelphi Distillery Limited
Highland Tourism lies at the heart of my career in the Scotch Whisky Industry. Ardnamurchan Distillery, who I represent, has long embraced sustainable and renewable practices. As an Inverness boy born and bred, I have always felt a true kinship with the dramatic surroundings I grew up in. Nowadays we also boast some of the best food and drink options in the country. It will be a true privilege to be involved in the climate conscious future of Highland Tourism.

Buchan and Byers Golf Tours
Buchan and Byers Golf Tours are delighted to be Highland Tourism Ambassadors, promoting the splendour of the Scottish Highlands with both domestic and international golf enthusiasts. We also have a determination to create a sustainability footprint in line with responsible environmental awareness and guided by the best practices of ISO 20121. We design each tour following sustainability management practices aimed at ensuring the perfect blend of spectacular Golf and minimal impact on the local and wider ecosystems.

Tomatin Distillery (Cù Bòcan Single Malt)
I am passionate about supporting the creative industries in the Highlands. I am thankful to work in my desired field and explore my favourite destinations. Supporting sustainable tourism is paramount. In the whisky industry, we see ourselves as custodians of distilleries and brands; the same goes for the Highlands—we must protect and restore our home for future generations.
I agree with Highland Tourism CIC’s vision. Communities, businesses, and the renewable sectors must work together. Their goals for sustainable tourism will benefit the economy and environment.

Tomatin Distillery
It is easy to make statements about supporting sustainability, but actions count. Our investment in Highland Tourism CIC shows our commitment to goals like working with the Scotch Whisky Association to achieve carbon net zero by 2045 and supporting our local community by protecting the environment through conservation and sustainable practices.
I believe Highland Tourism CIC’s goals for the sector and world-class sustainable status will bring many benefits for the economy and the environment, which we are glad to support.

Rhidorroch Distillery
Growing up in the Highlands on a farm has given me the ethos of working with and alongside the land is important. I have a big appreciation and love for the Highlands and the important part that tourists play. When starting Rhidorroch Distillery we wanted to use as much from the land, sourced sustainably to make a true Highland product that locals and tourists would enjoy. It is a great opportunity to work together with Highland Tourism and other like-minded people to spread the word of this fabulous, beautiful and special part of the country.

The Strathdearn
With all the challenges facing the world, there has never been a better time or opportunity for Communities and Businesses to come together to develop a new Model for Tourism in the Highlands.
The reason I have become an Ambassador is to play my part in helping develop exciting new initiatives, which will not only lead to a more sustainable future but will help the Highlands be a leader in such initiatives and deliver a culture which will remain a legacy for years to come.

MSc. Candidate in Responsible Tourism Management | Sustainable Tourism | Community-Based Tourism Trainer | Educational Advisor
For me, Highland Tourism is truly ‘walking the walk’, which encompasses the ambition that tourism destinations require in order to be responsible, provide an excellent visitor experience, and, above all, recognise that sustainable practices are essential for tourism destinations today.
I greatly look forward to seeing how Highland Tourism develops, and I do hope that its ambition inspires other tourism destinations along the way!

Elgin Sports Community Trust
Moving to the North of Scotland in the early 90’s I fell in love with the area and it has been my home ever since. I met my wife and raised our 3 sons here. Having served in the RAF for over 35 years and travelled the world, nowhere compares to our home.
Establishing Elgin Sports Community Trust over 5 years ago, I am committed to making our community as good as it can by providing opportunities for everyone to lead an active, healthy lifestyle and enjoy the incredible area where we live responsibly and sustainably. Joining Highlands Tourism is a fantastic opportunity to continue this work.

INNov8 Hospitality Management
Hospitality has been a big part of my life from an early age, and moving to Inverness in 1995 to manage the Kingsmills Hotel, the Highlands has too. Now that I am more involved with hospitality consultancy work that continues. I also now have another passion and that is sustainability and renewable energy, particularly within our industry. Over the past 12-18 months I have become increasingly conscious of how important the integration of green energy is. Being an ambassador for Highland Tourism is an ideal opportunity for me to be even more involved with both these passions.

Nevis Range
As someone who has always had a keen interest in the great outdoors, I am proud to play a key role in our business here at Nevis Range. As Brand Manager, I have the opportunity to champion the Scottish Highlands as the perfect place for a family getaway as well as a hotspot for adrenaline sports enthusiasts! I’m excited to be a Highland Tourism Ambassador and continue to promote this beautiful area as the ideal place to live, work and play!

Photography & Film
Having moved to the Highlands 10 years ago I’ve been lucky enough to work with a variety of tourism organisations creating photography and video that aim to tell the story of this amazing part of the world. We are so lucky to have so much beauty, culture, and history on our doorstep. I’m so excited to work with Highland Tourism CIC to develop and promote our region in a way that benefits the local community and the natural environments in which we live.

Redburn Steading, Nairn
I’m proud to be a part of the Highlandcommunity and love living and working in an area that is steeped in history, natural beauty and that holds such a strong sense of identity. Owning and running a holiday cottage and encouraging people to visit and enjoy the Highlands, I feel a strong sense of responsibility to do the right thing in supporting tourism in a sustainable way. So I’m delighted to have the opportunity to join Highland Tourism Ambassadors, and help protect this beautiful area and the communities who live here.

The Barn, The Bothy, The Cottage, Aberlour
It is with great pride to join our small family run self-catering business with people who care for the Highlands. We are proud of the area we live in, proud of our community and honoured to be a small part of the memories all our guests leave with when they return home. Memories that are made in communities that genuinely care about the environment, sustainable tourism and most importantly, caring for each other.
I am looking forward to working with likeminded Highland Ambassadors, and the opportunity to promote, protect, and share the spectacular Highlands of Scotland with all who visit!

Nairn Golf Club
Nairn Golf Club has an enviable position on the Moray Firth with stunning views of the Black Isle and beyond. Being part of a sustainable approach to tourism and specifically golf tourism that helps protect our environment is hugely important. We are located in a beautiful part of the world and want it to stay that way so visitors to the area can continue to enjoy it as much as our local communities do. Working in close partnership with Highland Tourism will help to ensure that happens.

Wilderness Scotland
There is a powerful place where personal and professional values collide with passion, to create a vision of a more sustainable and prosperous future for those prepared to put their back into it and build momentum. This is a unique time when Highland Tourism is creating harmonious partnerships and inspiring value propositions to attract responsible travellers to the Highlands. It’s exciting to help write a new chapter in the Highland’s great adventure.

Andy Howard Photography
Highland Tourism CIC’s vision to develop the Highlands as a premium environmental brand with a focus on the environment, nature and wildlife is hugely appealing to me as a wildlife photographer and author whose roots are firming based in the Highlands. I look forward to working together with fellow Ambassadors to support the development of Escape to the Highlands as a premium marketing campaign for our destination and all the rewards that will bring to businesses working in partnership towards this goal.

Macdonald Hotels & Resorts
I am excited to join the ambassadors at Highland Tourism CIC. I am a passionate Highlander and have been really inspired by what the Community Interest Company has achieved in such a short space of time. It is particularly exciting to think about what can be achieved if we all work together in the future to develop and promote the Highlands as a premium environmental destination for both leisure and business tourism.

Event Host, Columnist and Broadcaster
I moved to the Highlands under protest in 1997 and was adamant I’d stay no longer than three years. Fast forward 20 years; our kids had left home, and my other half was headhunted back to the central belt, but I resolutely refused to leave. This place, its landscape, its people, its stories, and its character, got right under my skin and I’ve never felt like I belong anywhere else. As a writer, broadcaster, event host, and storyteller I get to shine a light on the best of the Highlands.It is my privilege to be a tiny part of this movement for sustainable growth in our tourism

Maynes Coaches
The coach industry is one of vital importance in tourism and something I’m very passionate about. The coach industry a vital cog, coacing joining up dramatic stunning Scottish scenery, meets fantastic vibrant people, our great hospitality, our fine and welcoming communities and our cruise ports with our fantastic castles and lochs, but does so much more unseen things along the road in a sustainable way. By sharing personal ambitions and working with our fellow ambassadors within the Highland Tourism group the future of the industry will grow stronger.

Moray Firth Wind Sports
I feel extremely privileged to become a Highland Tourism Ambassador, showing people what this amazing region offers. I was immediately attracted to the Highlands for the endless activities you can do here. There is so much to do and one of the main ingredients we have here in Scotland is wind this is what powers my passion, my work and my hobbies. It is easy for me to introduce people to this wonderful world of the Highlands. Locals and tourists take full advantage of the opportunities this area offers for outdoor activities, with its unique personality, stunning views, and friendly people.

Ambassadors

We're delighted to introduce our Highland Tourism Ambassadors who share the same values and philosophy and represent a sustainable mission for Highland Tourism.

Cultural Tourism explained by Bruce Macgregor.

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