A new business tourism group has set a target for the Highlands to become one of the world’s leading sustainable destinations.

The ambition was outlined at the inaugural board meeting of Highland Tourism CIC (Community Interest Company), which was formed to help the sector in its post-Covid recovery.

At the same time, the group has welcomed three new directors. They are Stuart McColm, general manager of Castle Stuart Golf Links, Chris O’Brien, managing director of Nevis Range, and Willie Cameron, business development director at Cobbs.

Highland Tourism says it hopes to broaden the leadership team soon with representation from the north Highlands and Moray.

Mr McColm said: “I understand that we live in a very special part of the world and we want people from around the globe to come to the Highlands and see it for themselves. That’s why I am glad to be working in partnership with Highland Tourism.

“The organisation has a vision for the region that will aid the recovery from the pandemic as well as enhance tourism for visitors and local businesses alike, but at the same time protect what we have through the values of conscious travel and sustainable development.”