Scots tourism bosses say Heughan’s book likely to bring boost to the West Highland Way

Excerpt from Scottish Daily Express by Tasha Hall.

Visit Scotland bosses say that although Outlander fans have already had a huge impact on Scottish tourism the release of Waypoints will only be a further welcomed boost for the area.

It only hit shelves a week ago but Scottish tourism bosses are already predicting an even bigger surge of Outlander fans to the Highlands following Sam Heughan‘s memoir release.

The Starz actor delighted the fanbase with the tell-all autobiography that delved into many “vulnerable thoughts and feelings,” of the 42-year-old Scots hunk when it dropped last week.

Whilst reflecting on his early career as well as his turbulent family background he walked the West Highland Way as part of the journey to reflect on the Waypoints that he feels define him.

And although historical romance drama Outlander has caused waves through the Scottish tourism industry as a whole, bosses now believe the West Highland Way walking route could well see an increase in visitors on the back of the book release.

A spokesperson for VisitScotland said: “Outlander has had a huge impact on Scottish tourism, especially from visitors in Europe and the USA. It has inspired many to travel to Scotland, seen by huge rises in visitor numbers at filming locations prior to the pandemic.

“The West Highland Way is already an extremely popular walking route for visitors and Outlander fans discovering the journey through Sam Heughan’s new book will find out how the dramatic scenery and history make such an impact on people who experience it.”

Although they added that “there’s not a huge amount of Outlander filming locations along the route of the West Highland Way,” they did give keen travellers coming to Scotland other stops from the television series to consider.