The Board

As a board of directors we care passionately about the Highlands and share a vision for the Highlands to become one of the world’s leading sustainable destinations. We will work with all stakeholders in the Highlands to drive this vision. 

Yvonne Crook, Chair & Founding Director,

Highland Tourism CIC

Director of family-owned Good Highland Food and owner of strategic marketing agency View Marketing, Yvonne has a 25-year career in the tourism industry in the Highlands, UK and Europe, working in community tourism and destination development.

Jan Tucker,

Vice Chair & Director,
Highland Tourism CIC

Solutions Director – Energy Resilience at Costain Group PLC

Jan Tucker became an ambassador for Highland Renewables after relocating to the Highlands in 2022. He brings extensive energy sector experience to support the region’s renewable and sustainable tourism ambitions.

Willie Cameron

Director, Highland Tourism CIC

Founding Director of Cobbs and owner of Loch Ness Marketing, Willie has been a stalwart of tourism in the Highlands for over 40 years and was recipient of the coveted VisitScotland Silver Thistle Award in 2019 for his services to Scottish tourism.

Tom Brinicombe

Director, Highland Tourism CIC

Local Liaison Officer – Ourack Wind Farm, Vattenfall Wind Power Ltd

Maggie Cunningham,

Director, Highland Tourism CIC

An accomplished media professional with extensive executive, governance. She is chair of Kyle and Lochalsh Community Trust and President of An Comunn Gàidhealach, which runs the
Royal National Mòd.