About Us

“Together we will create a world-leading premium environmental tourism brand. With communities, our ambassadors and partners, we will build on the Highlands’ natural, historic and cultural assets and showcase them to the world. We will work in partnership with stakeholders across all sectors to create a dynamic environment in which tourism businesses and their communities are supported and encouraged to become conscious hosts, ready to deliver the exceptional, immersive and authentic experiences that the growing conscious tourism market is now seeking. Ultimately, we will leverage this vision of a sustainable, wellbeing destination to position The Highlands as one of the world’s most inspiring and welcoming places to live, work, visit, study and invest.”

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Our journey so far

Established in 2021, our partnership seeks to ensure all who live, work, visit, study and invest in the Highlands benefit from this unique moment in our region’s history.

Our Ambassadors

We share the same values and philosophy and represent a sustainable mission for Highland Tourism.

Tomatin Distillery

Our Founding Sponsor

Highland Renewables

A world first partnership of tourism and renewables. Together we are driving a vision for the Highlands to become a world leading sustainable destination.

Our vision

To drive the regeneration of the Highlands as a world-leading sustainable destination.

Investment and return

In the next year, we anticipate private investment to reach circa £1m, targeting opportunities that will significantly benefit the Highland economy, communities, and environment.

Delivering as one

Our strategy seeks to work collaboratively to address these challenges and unlock the varied potential of all sectors in Brand Highlands, but we must share knowledge and work together.

tomatin gold

The Tomatin retail store, offering a wide selection of Tomatin whiskies and gifts, is now open daily.

Please note from November, our Visitor Centre will be open from 10:30 to 16:30.

“Tourism has changed forever. The next 10-15 years will be a time of unprecedented experimentation where old formulas no longer hold true”
Professor Terry Stevens
Internationally renowned destination specialist and author


A group of young Highlanders have joined forces to launch a new forum that aims to boost sustainable tourism in the Highlands …

After 13 very happy years with the Federation of Small Businesses, August sees me transition to the North Coast 500. I’m immensely …

Scottish distiller Tomatin has revealed three new expressions from The Antiquary, as it relaunches the brand with a bold new look and vision. …

Highland Tourism CIC’s transformational vision for the Highlands to become a world leading sustainable destination brand will be supported by George McNeil, Managing …

palying part

You can support Highland Tourism as a sponsor, an ambassador or a strategic partner. 

Encouraging more ambassadors to get on board will be invaluable and you may have suppliers and business associates that can join the suppliers group. 


Your role as an individual will bring collective strength and ensure Highland Tourism is widely adopted as an impactful Community Interest Company, developing an ambitious, sustainable future for tourism in the Highlands. 

Our Board Of Directors​

Yvonne Crook 400x500

Chair & Founding Director
Yvonne Crook

Sam-1 copy

Vice Chair & Founding Director
Sam Faircliff​

Fiona Larg, 2017

Director & Company Secretary, Fiona Larg


Charlotte Wright

Photograph by Sandy McCook, Inverness 24th Jan '11
Stuart McColm, General Manager of the Castle Stuart Golf Course near Inverness as it was announced that the Scottish Open would come north for the first time this coming July.

Stuart McColm

2019 HITA, Drumossie Hotel, Inverness - Speakers

Willie Cameron.

Picture: Callum Mackay. Image No.

Willie Cameron

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