The NC500 organisation has given its backing to a new Scotland-wide responsible tourism campaign and urged visitors to “help keep the north Highlands special”.

Tom Campbell, executive chairman of North Coast 500 Ltd, underlined the need for tourists to take “individual and collective responsibility” by respecting the region’s environment if they are making the popular road trip.

“We want to protect the stunning landscapes and wildlife that Scotland is famous for and support the communities that rely so heavily on tourism for their livelihoods,” Mr Campbell said.

“We are asking everyone to help keep the north Highlands special by ensuring we protect our natural resources by being responsible and respectful when out and about.”