Fort William in Scotland is undergoing a remarkable transformation, with booming tourism, vibrant new businesses, and a rich historical legacy drawing visitors once again.

Fort William, a picturesque town in Scotland’s Highlands, is experiencing a renaissance after previously being ranked among the least appealing destinations in the UK. In a Which? survey, the town scored just 58%, with some critics deeming it uninviting. However, recent developments suggest a positive transformation is underway.

For years, Fort William has faced challenges, including transportation issues and a lack of affordable housing. Delays in the long-planned refurbishment of Belford Hospital—an issue dating back to the 1990s—have even sparked public protests against government inaction.

Yet, change is now evident. Local business owners report a newfound energy in the town, with independent enterprises flourishing and the hospitality scene expanding.

As a key hub for tourists exploring the Highlands, Fort William offers easy access to natural wonders like Glen Coe, Ben Nevis, Aonach Mòr, and Glenfinnan.

The town has witnessed a surge in independent businesses over the past decade, including the Highland Soap Company, which boasts an annual turnover of £6.8 million and employs 80 people. A former police station has been reimagined as the four-star Garrison Hotel, where guests can stay in a stylishly converted cell.

One notable figure contributing to this revival is Angus MacDonald, a Liberal Democrat MP representing Inverness, Skye, and West Ross. He launched Highland Bookshop in 2017 and Highland Cinema in 2020, with the latter earning the title of the UK’s top independent movie theater.

Ian Peter, chairman of the West Highland Museum and founder of the Glen Spean Farmers Market, observes a distinct revival, stating that enthusiasm for the town is on the rise.

Fort William is steeped in history, with ties to the Jacobite era through landmarks like the ruins of Inverlochy Castle and the remnants of Old Fort William. Its location along the Great Glen and near the expansive sea loch, Loch Linnhe, provides an array of outdoor activities for visitors.

Nearby attractions include Ben Nevis, the UK’s tallest peak, the iconic Glenfinnan Viaduct—immortalized by the Harry Potter films—and the breathtaking landscapes of Glencoe National Nature Reserve. Walking trails from the town lead adventurers directly to these celebrated sites, making Fort William a prime destination for travelers seeking both history and natural beauty.